If you want to discuss your product offering and how it can help our customers,
Often approached by brands looking for product endorsement, drawing on my industry knowledge and insight of poor sleepers I can also collaborate on product development, ensuring the integrity of a product’s construction and that it meets a consumer need.
Brands that develop and sell products the right way need to be recognised, whilst those making unsubstantiated claims need to be supported in understanding the importance of an evidence base.
Sleep product and service brands are happy to market their products as health solutions but they are not subjected to the regulatory proof that brands in food or cosmetics are, this needs to improve as a best practice.
Current certification schemes do not rely on independent evidence and are often based on the opinion of the reports author or a small sample of users.